The jet ski trade is loud, but it is a small part of what this coast actually offers, and most of the rest is cheaper.
Paddleboard and kayak. The back bays, the bayous and Little Lagoon are made for this: shallow, sheltered, and quiet enough to hear birds. Gulf State Park's lakes give you fresh water with no boat traffic at all, and there are hire points at the park as well as in both towns. Go in the first two hours after sunrise, before the sea breeze fills in.
Sailing and small craft. Lake Shelby inside the park and the sheltered back bays suit small sailing boats and catamarans. Some rentals come with a lesson attached, which is a better use of a windy afternoon than sitting out a cancelled boat trip.
Towables. Banana boat and tube rides run off the beach and out of the marinas in season, priced per person for fifteen to thirty minutes. Cheap, silly, entirely aimed at children and best booked in the morning.
Flyboard and hydrofoil. Sold in Orange Beach in the summer. Genuinely hard for the first fifteen minutes and genuinely good afterwards, and there is usually a minimum age around fifteen or sixteen.
Swimming and surf. The Gulf here is gently shelving and usually calm, which is why the coast is family country. The important exception is the flag system, and double red means the water is closed inside both city limits as a matter of law rather than advice. Surfing exists, mostly as a storm-swell and cold-front activity rather than a reliable one.
Snorkelling. Limited, and better acknowledged than oversold. The water clarity varies, there is no natural reef inshore, and the visibility that makes the offshore artificial reefs interesting requires a boat and usually a tank.